2013年11月14日木曜日

After Sandy, New Jersey "Stronger than the Storm" campaign, the devastation still continues.

The Jersey Shore was hit hard, but by the beginning of the summer most of the huge sandy beaches had reopened and boardwalks had been repaired. Chris Christie, New Jersey's governor, launched his "Stronger than the Storm" campaign to encourage visitors to go the shore. Tourism is a $40 billion industry in the state and employs 500,000 people. Unfortunately, business was sharply down in many beach towns. According to a recent poll, 38% of New Jerseyans spent less time at the beach this summer. And many are still not back in their homes; in Ocean Country, 26,000 people have yet to return. Seaside Heights and Seaside Park were dealt another bad hand last month, when a huge fire razed the newly restored boardwalk and destroyed dozens of businesses. Mr Christie is certain that Sandy contributed to the fire by damaging the electric cables underneath the boardwalk. The storm's devastation continues. (The Economist October 19th-25th 2013 P.37)

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